When I started this Thursday Thoughts series, I didn’t expect to write about petrol at all, never mind two weeks in a row.
I was out in the car at lunchtime yesterday and saw a small garage and petrol station in the distance. Didn’t I write this last week?
The price of petrol was between 7p and 10p cheaper than anywhere else locally, so I stopped.
While the price attracted me, the service is what will make me go back. Someone came to fill my car up for me, and it was nice to have a chat with him.
I also overheard one of the owners talking to the fuel tanker driver about how she wanted to sell petrol for a fair price to help local people out.
Guess where I’m going for my fuel from now on? I don’t even care if they always have the lowest price.
In my business, I respond quickly to every message I get, whether it’s a new lead or a current client.
It’s a small thing that costs nothing, but quite a few people have commented on it positively.
The small details matter.
Are there quick and easy changes you can make to help your agency stand out in the crowded market?
Give me a follow on LinkedIn for more copywriting chat, Mon-Sat.