Every week, I’m going to write a short Thursday Thoughts post looking at an issue affecting web agencies and their clients.
Today’s question is:
“When did you last update your agency blog?”
Hey, I’m not judging at all. I’ve worked in digital agencies and I know what it’s like.
It’s not easy to find the time or in-house expertise to come up with a solid blogging strategy and write regular posts.
I’m sure you don’t need me to tell you why a good blog is important for your business, especially with a recession on the horizon.
Here are three questions to ponder:
- What do your potential clients think when they see your last blog post was six months or more ago?
- Have you ever taken the time to identify your content pillars and build out a blog strategy?
- Could you post more on social media if you had regular blog content to repurpose?
When a recession hits, lots of agencies go into survival mode.
You don’t need to follow suit. Come out of it stronger by ramping up your blogging efforts now.